Eri, The Ahimsa silk

So what is Eri Silk? It is the silk which is produced from the Eri yarn and spun by the silkworm called Samia ricini, and is indigenous to Assam. The Eri silkworm has a unique ability to weave an open-ended cocoon. Since it completes its life cycle and flies away, the resulting yarn from the cocoon is humane, and is thus referred to as the Ahimsa Silk. Eri Silk is one of ...

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The Chettinad Wardrobe – Motifs

The remarkable motifs inspired by the architecture of a thousand temples and the natural environment of Kanchipuram may be seen in the most recognised woven patterns of manga, gopuram, rudraksham and kamalam motifs. In the same way, in our Chettinad wardrobe Diwali collection, our weavers bring alive the majesty of Chettinad homes, for the first time, as decorative motifs. Behind the screens – Design board Here’s a glimpse of our creative journey from ...

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Zardozi embroidery

India is home to most beautiful embroidery skills like zardozi, chikankari, sujni, kantha, kasuti, mirror work, toda. Zardozi craft was a luxurious metallic embellishment of India, dates back to Vedic times. It also adorned the nobilities of Moghul Royal courts, from their court costumes, shawls and their shoes. Zardoz were the traditional craft persons who worked with gold wire, and their craft skill was called as Zardozi. Originally this elaborate technique of embroidery used ...

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History of Saree

"Six yards of elegance, charm and grace" can be the simplest description of a saree. Ever wondered how long this garment has been a part of our lives? Read along to know... Saree, also known as sari is a traditional attire of Indian women. The name Sari originated from the Sanskrit word ‘Saadi’ which means ‘a strip of cloth’. In sanskrit literature, it is mentioned as Sattika and as Jatakas in ...

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