Curated Collections
An outfit for every occasion!
Express yourself through elegant sarees and kurtas that are perfect to don for any occasion.
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Unstitched Materials
Glam up your ethnic wardrobe and bring your dream creations to life!
The Story of Fabrics
3 Simple Hairdos for Sarees
When you plan to attend a wedding or any other event, you carefully select the right saree, jootis, and jewellery...
Ravishing neckline designs for this festive season
Every woman in India undoubtedly wishes for a blouse that fits like a dream. A well-fitted blouse has multiple teaming ...
Retain the shine on your silver jewellery
Gorgeous, scintillating and breathtaking are just a few adjectives to describe silver jewellery. Each piece of silver you...
Add an ethnic and festive vibe to your abode
The season of festivity is finally here where family and friends gather to celebrate the arrival of the new season ...
The Art of Woodblock Making
The traditional form of printing involves numerous types of wooden blocks and the extraordinary talent of the artisans. Printing blocks have...
Santipuri Sarees - A flavour of Bengal
Bengal has a rich tradition of handloom weaving as a part of its cultural history. It is one among the few states that increased handloom production post Independence to support the livelihood of weavers. The beauty of these sarees is the fascinating design lexicon which consists of loom-embroidered sheer ...
The fine art of rogan printing
Rogan printing is one of the most ancient kinds of direct printing. The word Rogan comes from the Persian language and means "oil". It is believed that this art form was brought to India by the Afridis. The craft grew in popularity in the northwestern portions of India and was primarily practised by Muslims.
Picturesque Pochampally Weaves
Pochampally sarees are yet another work of art that exemplifies India’s unparalleled master craftsmanship. This immensely skilled craft originated at the Pochamapalli village in Telangana. The remarkable beauty of this art is engulfed in its visual texture and precision-bound weaving techniques. In Telangana, the Pochampally sarees are referred to
